Description
There are a number of factors which affect the value of a domain, but having just one characteristic alone is not as valuable as having ALL of those beneficial attributes combined in one name which is truly valuable. TLD and Character length are big factors (this is a 5-letter dotcom). Domain age is another: 22 August 1996 registration makes this one of the oldest names around. Being easy to remember and easy to spell are two more (Add Up offers both). One of the most important factors is the content and meaning of the name. Most two "word" domains have at least one bogus, unreal word. Even if there are two real words, 99% of the time, they make no sense together. Other 5-letter names with two words like PutBe, UndoTo, UpBan or some such random combination of 2 words that do not form a phrase, let along a common expression are worth far less than prime, key names such as AddUp which conveys meaning as well as being quite memorable and easy to spell. Most importantly, only a very rare few go together to form common, memorable, and easily marketable catch-phrase which also happens to be very relevant to many lucrative verticals such as Finance, Investing, Annuities, Stocks, Insurance, Banking, Annuities, Casinos, Gambling, Games etc AddUp.com has all of the above which is why it is much more comparable and relevant to these domains and their recent sales prices which also match the same criteria (from DNSaleprice.com ) AdNet.com $60,000 DNJournal AdHoc.com $86,132 Sedo SexTv.com $97,500 Sedo Auction These are not cherry picked based on their sale prices; these are relevant comps because they are all 5-letter dot coms with 2 easily spelled English words that go together to form a memorable, marketable phrase which is applicable to several lucrative markets.
